Posters realised for an italian hairdresser salon Spirito Libero for an advertising campaign into the cinemas.
My client wanted to sell their specialisation in hair long treatment.
I started to study then which kind of users I should have reached with my design and what could have been the best message to reach them into the cinema environment.
I decided to use a common word, "dimension" to unify the concept about how advanced technology, passion and techniques could make the different in the final result.
"the new dimension of your long hair" address them to the 3D effects technology and the longness and the beauty their long hair could reach.